Mentos History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

Jump to the year:
2014
2011
2001
1990
1976
1973
1960
1950
1946
1932
1900

2014

Mentos introduced two new and exciting flavours, Mentos Choco & Mint and Mentos Choco & Caramel

2011

In January 2011, Perfertti Van Melle appoited Tennant and Ruttle Distribution Ltd, as their distributor for Ireland.

2001

PERFETTI VAN MELLE MERGER

The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

1990

THE FRESHMAKER

Mentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!

1976

FIRST TV COMMERCIAL

Mentos made its small screen debut with the first Fresh TV commercial.

1973

NEW MENTOS VARIETIES

While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.

1960

MENTOS IN A ROLL

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1950

NEW MENTOS PRODUCTION

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

EUROPE

1946

PERFETTI WAS FOUNDED

Perfetti founded in Lainate, near Milan.

ITALY

1932

MENTOS BECOMES A REALITY

In 1932, brothers Michael and Pierre Van Melle discovered the recipe for soft fruit caramels which they soon launched under the name “Fruitella”. Inspired by this product, the brothers created a caramel with a peppermint taste and dragee coating. They called this product Mentos, which sparked the beginning of a Fresh New World!

Poland

1900

VAN MELLE WAS FOUNDED

van Melle founded in Breskens, Netherlands.

THE NETHERLANDS

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"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"